Dish Network boss Charlie Ergen reportedly will square off against Verizon and AT&T with a new “triple play” wireless data and video bundle, according to the New York Post.
The publication cites sources saying the Dish CEO has been meeting with programmers while he has been out marketing the company’s $20-a-month Sling TV package.
“Sling is expected to be paired with a cloud-based data service — using some of the $13 billion in wireless spectrum Dish won in a recent FCC auction,” the Post reports. “Rumors of Ergen’s big move picked up steam on Thursday when it emerged that Dish is looking to hire a chief marketing officer for what is billed as ‘something big,’ according to Yahoo! Finance, which unearthed a confidential recruitment document.”
Dish has reportedly lost 300,000 customers in the past year, including 134,000 in the first quarter of this year. In the company’s quarterly earnings call, Ergen said: “The linear pay TV business probably peaked a couple of years ago. The world is changing — we’re missing the younger generation in pay TV.”