“Ed Erhardt, now President, Global Sales & Marketing, will broaden his role to include oversight of consumer marketing, research and advertising sales business operations,” the sports network has announced.
The announcement continues, “In addition to leading an award-winning sales team that provides marketers the widest array of premier multimedia and marketing platforms across the ESPN umbrella, he will be responsible for developing an insights-driven marketing and data organization supporting one of the company’s most important revenue streams: advertising sales. Erhardt will report to John Skipper, ESPN President and Co-Chairman, Disney Media Networks.”
ESPN also announced that Justin Connolly has been promoted to EVP, Disney & ESPN Affiliate Sales and Marketing.
The statement added, “In this role, Connolly will oversee all aspects of domestic distribution and affiliate marketing including affiliate-related business operations for Disney and ESPN Media Networks including ABC Family, Disney Channel, Disney Junior, Disney XD, Fusion, ESPN, ESPN2, ESPNEWS, ESPN Deportes, ESPNU, ESPN Classic, ESPN Goal Line, ESPN Buzzer Beater, ESPN Bases Loaded, Longhorn Network, SEC ESPN Network, and related Watch, HDTV, video-on-demand, interactive television and retransmission consent agreements for The Walt Disney Company’s eight-owned ABC stations. Based in Bristol and New York, Connolly will report to Skipper and Ben Sherwood, President, Disney/ABC Television Group and Co-Chairman, Disney Media Networks, working closely with Ben Pyne, President, Global Distribution, Disney Media Networks.”
Previously, ESPN had announced that the company’s Executive Vice President, Sales and Marketing, Sean R.H. Bratches, will leave by the end of this year.
To read the full ESPN announcement about Erhardt and Connolly, please click here.