ESPN announced today that it will launch two hours of live “SportsCenter” programming as part of its morning lineup, with the new “SportsCenter AM” coming in February.
The program will air from 7-9 a.m. ET. ESPN revealed the programming move as part of its upfront presentation in New York.
“Designed for viewers who are on the move and don’t have much time early in the morning, the new live show will take the popular ‘SportsCenter Top 10’ franchise and turn it into a program with the previous night’s top plays, storylines, quotes, blunders and more,” the network said in its announcement. “Audience engagement will help select the ‘SportsCenter Number 1,’ the very best play of the previous day.”
Rob King, ESPN senior vice president, SportsCenter and News, added: “You’re going to leave ‘SportsCenter AM’ knowing the top things that have happened through the course of the evening and what you need from the sports world to start your day. We realize people are busy at that time of the day so this show will be produced in a way that viewers can watch by listening.
“This is another avenue for ESPN to serve sports fans by matching the format of our program to what viewers are looking for at that particular time of day.”