The final episode of AMC’s acclaimed drama series “Mad Men” got a big bump from time-shifted viewing and wound up setting a series record, the network announced.
Once the Nielsen data for live+3 was crunched, the finale came in with 4.6 million total viewers and 2.5 million in the 25-54 demo — both series highs. The figures include three days of time-shifted viewing.
The Emmy- and Golden Globe-winning series, set in the advertising world of the 1960s, ended its seven-season run May 17. The finale drew 2 million viewers in the 18-49 demo.
Among the highlights in the live+3 numbers for the finale:
- 4.6 million viewers, up 41% from live/same day
- 2.5 million adults 25-54, up 46% from live/same day
- 2.0 million adults 18-49, up 48% from live/same day
The finale also generated the most Twitter activity in series history and made “Mad Men” the No. 1 series across all broadcast and cable on Twitter that night with nearly 50 million impressions.
AMC President Charlie Collier commented: “While it’s true that AMC’s ‘Mad Men’ ended with its highest-ever live+3 ratings, we believe the most meaningful metric for this iconic series will turn out to be live+forever. We hope Matthew Weiner and the many extraordinarily talented people who helped elevate his vision over the last decade are smiling and finding peace like Don Draper at Esalen.”