“Three business bigwigs from Blackstone, Saks Fifth Avenue and Goldman Sachs are backing a new app that offers free swag to users in exchange for watching 15-second video ads,” reports our friend Claire Atkinson in the New York Post.
The app, says the report, is called “Claim It! — which has attracted 42,000 users and shown 227,000 ads since its New York launch four months ago…”
Furthermore, the story says, Claim It! “allows users to get free gifts by claiming codes, which they can redeem at a pink truck that travels around the city every week. The truck’s location is given to users so they can track it down. In a few weeks the app also will allow users to redeem codes in stores like cupcake shop Crumbs.”
Atkinson spoke to Ali Abdullah, a former Google engineer and a co-founder of Claim It, who told her, “I was told the two most powerful words in advertising are ‘free’ and ‘sex,’ and I decided free is the way I want to go.”