Why NBC Pulled ‘SNL’ Clip From Facebook

May 12, 2015  •  Post A Comment

NBC deleted a Facebook post Monday, saying the posting was an accident, after the network learned that the post failed to conform to the social media site’s guidelines, Adweek reports.

The problem with the post, which mainly consists of a three-minute clip from “Saturday Night Live,” had to do with a brief ad that appears at the beginning of the clip.

Adweek reports: “Before the clip starts, there’s a five-second ad for Subway presumably sold by NBC’s ad team and meant to only show up on clips viewed on NBC.com. (Subway is currently running pre-roll ads on other clips on the website, as are Universal Pictures and T-Mobile.)”

The report also notes: “As Facebook looks to turn itself into a bona fide video platform, it’s tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook are not allowed, something NBC learned the hard way [Monday].”

NBC has 1.7 million Facebook fans, the piece adds, noting that the clip effectively found a way around Facebook’s rules and put the ad in front of some additional viewers without cutting Facebook in on the action.


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