CNBC Doubles Down on Reality

Jun 12, 2015  •  Post A Comment

CNBC has ordered three new reality programs, hoping to emulate the success of “The Profit,” Deadline.com reports.

“CNBC is reteaming with the show’s producer, Charlie Ebersol, for a new reality series, ‘West Texas Investors Club,'” the story reports. “It is one of three new unscripted series ordered by the network, along with ‘Blue Collar Millionaires,’ from SallyAnn Salsano’s 495 Prods., and ‘Make Me a Millionaire Inventor,’ from All3Media.”

“West Texas Investors Club” is set to premiere Aug. 4 with an eight-episode run. The show “takes place deep in the heart of Texas and centers on self-made multimillionaires Rooster McConaughey and Butch Gilliam, who have been investing in promising entrepreneurs — on their turf and their terms,” Deadline reports, noting that the show is described as “Shark Tank for real America.”

“Blue Collar Millionaires,” scheduled to bow July 15, also has an eight-episode order, and “Make Me a Millionaire Inventor,” scheduled for six episodes, rolls out Aug. 12.

Jim Ackerman, CNBC senior VP, Primetime Alternative, is quoted in the report saying: “In prime time, we have built a distinct brand where business and entrepreneurism take center stage. It’s a great backdrop for storytelling and our continuous growth tells us these programs are resonating with viewers.”

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