The morning ratings wars appear to be on again, after a quiet period when NBC’s “Today” show was mired in the No. 2 spot behind ABC’s “Good Morning America” for much of the past three years.
CNN reports that the NBC program is showing signs of turning things around.
“ABC’s ‘GMA’ has given up ground recently, particularly in the advertiser demographic that both networks covet, adults 25 to 54,” CNN reports. “‘Today’ won a week in April, two weeks in May, and now a week in June.”
The NBC crowd marked its progress Thursday with a restrained celebration at Rockefeller Center, the report notes.
“NBC News President Deborah Turness … sent the ‘Today’ show staff a ‘Celebrate With Caffeine!’ email, inviting them downstairs to Starbucks,” CNN reports.
In an internal memo, Turness reportedly wrote: “Enjoy, and please know how much your great work and amazing results are appreciated.”
The report adds: “Ratings for the week of June 1 came out on Thursday, and the data underscored just how tight the race is. ‘Today,’ co-hosted by Matt Lauer and Savannah Guthrie, was ahead of ‘GMA’ for the week by just 9,000 viewers ages 25 to 54.”