MTV2 notched the highest-rated day in the network’s almost 20-year history on June 10, reaching 2.1 million unique viewers and averaging a 0.3 rating for total day, the network announced.
The return of “Nick Cannon Presents: Wild ‘N Out” got much of the credit, finishing as the No. 1 original series in its 11 p.m. ET/PT time slot across TV while also scoring as the most social series of the day based on Nielsen’s Twitter TV Ratings.
“Featuring special guest stars Kevin Hart, Fabolous and Rae Sremmurd, the debut of the series’ seventh season averaged a 1.3 L+3 rating in the P12-34 demo across two all-new episodes,” MTV2 announced.
MTV2 is on pace to record its eighth consecutive quarter of year-over-year growth.
“The record-breaking day marked the launch of MTV2’s #NONSTOPSUMMER programming slate, which includes original series ‘Wild ‘N Out,’ ‘Not Exactly News,’ ‘Uncommon Sense with Charlamagne’ and ‘Kingin’ with Tyga,'” the network noted in its announcement.