Time, BloombergBusiness

Martha Stewart Sells Her Company. Once Valued at Almost $2 Billion, It Sells for $350 Million

Jun 22, 2015  •  Post A Comment

“Martha Stewart Living Omnimedia, an unprofitable lifestyle business founded by the do-it-yourself maven, is being sold for a near-clearance price,” reports Time magazine.

The story adds, “Once valued at nearly $2 billion when it went public at the height of the dot-com boom, Martha Stewart Living is selling for a much smaller $353 million in a cash-and-stock deal to Sequential Brands Group, which licenses and promotes a number of brands including items under pop star Jessica Simpson’s collection and Linens N Things.”

Erik Gordon, clinical assistant professor at the the University of Michigan’s Ross School of Business, told BloombergBusiness in an email, “It’s a fizzle-out end for what was once a consumer empire. Martha was a good entrepreneur who was blind to her weak spots that cost her and her shareholders dearly.”

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