In what’s being called a milestone in the evolution of digital into a full-on competitor to traditional TV, Yahoo has won the right to become the first digital company to live stream an NFL game.
Deadline.com reports: “Yahoo will be the first to live stream an NFL game globally, across devices, and for free, on October 25. It will offer an NFL International Series game from London pitting the Buffalo Bills against the Jacksonville Jaguars. The company will feed the match through Yahoo, Yahoo Sports, Yahoo Screen, and Tumblr.”
The report quotes NFL Commissioner Roger Goddell saying: “The NFL has always been committed to being at the forefront of media innovation. Through this partnership with Yahoo — one of the world’s most recognizable digital brands — we are taking another important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape.”
The Bills had previously announced that the game would be streamed, but the announcement of Yahoo as the outlet was made today.
Deadline notes: “The match will be well out of prime time — running at 9:30 a.m. ET and 6:30 a.m. PT. It will also be televised live in the teams’ local markets (WIVB in Buffalo and WTEV in Jacksonville).”
The companies did not disclose how much Yahoo paid for the rights to the game.