A pair of high-profile TV producers will put in some track time after signing a deal with NASCAR to develop a scripted TV series based on the auto racing body.
Variety reports that Mark Burnett and Roma Downey will develop the project.
“The plan is to craft a drama series that draws on stories of the drivers and teams in the nation’s most popular motor sports brand. NASCAR is known for the by-the-bootstraps stories of many of its star drivers,” Variety reports. “Burnett and Downey will exec produce the series with Zane Stoddard, NASCAR’s VP of entertainment marketing and content development. The pair are just starting to shop for a writer to tackle the concept. The series will be produced through Burnett and Downey’s United Artist Media Group banner.”
Burnett was a key player in the early 2000s renaissance of reality television, being behind “Survivor,” “The Apprentice,” “The Voice, “Are You Smarter Than a 5th Grader” and many other series. He and Downey, his wife, have recently been producing high-profile miniseries such as “The Bible” and “A.D.: The Bible Continues.”