Turner Broadcasting today took the wraps off its first-ever branded content studio for marketers utilizing the breadth of Turner’s multi-screen news brands CNN and HLN. The studio, Courageous, was teased at the Turner upfront last month.
“Courageous will play a key role in the company’s overall commitment to producing industry-leading premium branded content,” Turner announced. “The studio’s production capabilities will range from multimedia ‘super stories’ to longer-form flagship series, along with distinct integration opportunities that capitalize on CNN’s all-screen global power.”
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