A new initiative by online giant Amazon will dramatically change how consumers tackle one of the most persistent errands they face: buying groceries.
The Silicon Valley Business Journal reports that Amazon is developing a drive-up grocery store, with the first store expected to be built in Sunnyvale in Northern California.
“The e-commerce giant is developing a new drive-up store concept in Silicon Valley that will allow consumers to order grocery items online, then schedule a pickup at a dedicated facility, according to industry sources familiar with Amazon’s plans,” the story reports.
The article notes: “If confirmed, the project could signal a new distribution strategy for Amazon, the world’s biggest online retailer, while adding an additional threat to a grocery industry already in the throes of change.”
Bill Bishop, chief architect at retail and e-commerce consulting firm Brick Meets Click, said of the project: “We are seeing the emergence of the next generation of the food distribution system.”
The report adds: “For Amazon, a standalone drive-up store would signal a new phase in the company’s evolving grocery ambitions. AmazonFresh, Amazon’s same- and next-day grocery delivery service, has been expanding into major metropolitan areas in recent years. A physical pickup spot could help solve the ‘last mile’ problem of getting perishable goods to consumers by having consumers come to Amazon.”