Campy Shark Movie Makes a Big Splash

Jul 23, 2015  •  Post A Comment

Syfy’s third installment in its thriving “Sharknado” franchise, “Sharknado 3: Oh Hell No!,” continued the social media feeding frenzy spawned by the first movie — and the cable channel confirmed that another sequel is on the way.

The movie topped the daily Nielsen Twitter TV Ratings for July 22 with 360,000 event-related tweets seen by a unique audience of 4.5 million people.

That turnout put “Sharknado 3” well out in front of the competition, including second-place “Catfish: The TV Show” (MTV) with 47,000 tweets seen by 718,000 people. Rounding out the top 5 for the day were “Last Comic Standing” (NBC), with 8,000 tweets seen by 701,000 people; “Big Brother” (CBS), with 40,000 tweets seen by 468,000 people; and “The Tonight Show Starring Jimmy Fallon” (NBC), with 9,000 tweets seen by 280,000 people.

Syfy announced its own social media figures for “Sharknado 3,” noting that the movie chalked up 2 billion Twitter impressions globally, doubling the 1 billion for “Sharknado 2” in 2014.

“Generating more Twitter activity than every episode of the final season of ‘Mad Men,’ every episode of this season’s ‘The Bachelor’ and Hillary Clinton’s presidential announcement, ‘Sharknado 3’ trended #1 in the United States and #2 worldwide,” the channel announced.

Syfy also officially announced that it’s going ahead with “Sharknado 4,” due in July 2016. Viewers are being asked to help determine the fate of Tara Reid’s character, April — click here for details.

Please click here for additional highlights in the Syfy release.

sharknado 3-title

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