With the new Disney Channel Original Movie set to premiere tonight on the linear channel, the company is celebrating a massive turnout on its streaming app in advance of the premiere of “Descendants.”
Disney announced that the movie attracted more than 1 million views in five days on the WATCH Disney Channel app, setting records for viewing and engagement.
The TV premiere is set for tonight, July 31, 2015, at 8 p.m. ET/PT, with Disney Channel’s new comedy series “Bunk’d” launching in the leadout spot.
The announcement notes: “A modern-day coming-of-age adventure, ‘Descendants’ stars Dove Cameron, Cameron Boyce, Booboo Stewart and Sofia Carson as the teenage sons and daughters of Disney’s most infamous villains. With a knowing wink at traditional fairy tales, the original live-action movie fuses castles with classrooms to create a contemporary, music-driven story about the challenges in living up to parental and peer expectations.”
Other cast members include Mitchell Hope, Wendy Raquel Robinson, Maz Jobrani, Kathy Najimy and Kristin Chenoweth.
The Watch Disney Channel app “allows consumers to watch programming anytime and anywhere via their desktop, smartphone, tablet and connected TV devices,” Disney notes. “WATCH viewers who verify with a pay TV service can also watch a live 24-hour feed of the network and access exclusive content, including the premiere of ‘Descendants.'”