A brand that is a familiar sight to parents of small children may be about to become even more familiar. Deadline.com reports that the iconic Japanese brand Hello Kitty will be made into a feature film.
“Japanese lifestyle company Sanrio is planning to finance and produce a feature based on the character and release it globally in 2019,” Deadline reports. “The film will go through Sanrio’s recently established U.S. subsidiary. The project will have an expected budget of anywhere from $160 million-$240 million, including P&A, according to Sanrio execs.”
The U.S. subsidiary, Sanrio Media & Pictures Entertainment, was just set up last month. The subsidiary’s chief executive, Sanrio managing director Rehito Hatoyama, will oversee the Hello Kitty project, the report notes.
Hello Kitty, which first surfaced in 1975, has been the focus of a number of animated TV shows, starting with the short-lived “Hello Kitty’s Furry Tale Theater” in 1987. A live-action series, “Hello Kitty’s Paradise,” ran from 1999-2011.
The character also is a big player in video games.