The overall trend among major cable networks in the second quarter was a downtrend in total viewership, with only five of the top 20 ad-supported nets posting gains in prime time from a year ago, MediaPost reports, citing Nielsen data.
The article reports: “Those that made improvements included Fox News, up 2% to 1.6 million; HGTV 13% higher to 1.49 million; Discovery, 16% more to 1.42 million; Food Network, adding 5% to 1.07 million; and ID up 8% to 873,000.”
All of the top three nets were down. TNT fell 15% to an average of 2.07 million viewers; USA Network was off 16% with 1.7 million; and TBS dipped 4% to 1.67 million.
A&E Network had an especially steep decline, losing 22% to average 957,000 in prime time.
Overall, 13 networks topped 1 million prime-time viewers, down from 17 nets in the year-ago period.