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Philly.com

NBC’s Iconic 30 Rock Gets a New Name

Jul 2, 2015  •  Post A Comment

NBC’s historic 30 Rock — the building at 30 Rockefeller Plaza in Manhattan — has a new name. Philly.com reports that the building is now known as the Comcast Building, after new signs were unveiled Wednesday.

“The building at 30 Rockefeller Plaza — known internationally for its Christmas tree, and more recently as the home of Tina Fey’s television comedy — has officially been renamed, according to NBCUniversal, which is owned by Philadelphia-based cable giant Comcast,” the story reports.

The change has been in the works for some time, with Comcast obtaining approval for the change from New York City a year ago.

In a statement Wednesday, the company said: “Comcast NBCUniversal unveiled the new granite pier naming stones located at the entryways to 30 Rockefeller Plaza earlier today. The new Comcast NBCUniversal rooftop signage will be illuminated this evening, adding the company’s logo to the New York City skyline. The signage features the Comcast logo on the north and south facing roof exteriors and the NBC Peacock on the western facing rooftop façade. This is the first time in history that the iconic NBC Peacock logo will appear atop the network’s historic broadcast headquarters.”

The 70-story building, which was completed in 1933, is said to be the 14th-tallest skyscraper in New York City, at 850 feet. It was known as the RCA Building from 1933 to 1988, and became known as the GE Building starting in 1988. Along with “30 Rock,” one of its nicknames has been “The Slab.”

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3 Comments

  1. It will always be 30 Rockefeller Plaza to me.

  2. Can Comcast be that tone deaf and insensitive to brand equity?
    They are flushing the value of 30 Rock down the toilet. Isn’t that what they purchased with NBCU???

  3. It’s still 30 Rock…the address hasn’t changed. It’s just the mark of a new era for the company and for broadcast media in general.

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