NBCSN, the NBCUniversal-owned sports channel, has been building much of its reputation in recent months on coverage of motorsports, and in keeping with that theme the channel is launching a car-focused reality show.
Autoweek reports that the network today announced plans for “Mobsteel,” which tracks activities at a Detroit-based custom car shop.
The series is booked for an eight-episode run starting Sunday, Aug. 16, at 6 p.m. ET, following the channel’s coverage of the NASCAR Sprint Cup race at Michigan International Speedway.
“‘Mobsteel’ follows founder Adam Genei and his team of custom-car specialists, including his wife Pam, as they restore vehicles ranging from relics of the American automotive boom to an old International Harvester Loadstar, and much more,” the story reports. “Mobsteel is an existing custom-car shop that was founded more than 10 years ago, using vintage parts and Detroit steel to bring ancient American cars back to life.”
Ron Wechsler, senior VP of original programming and Entertainment for NBC Sports Group, said in the announcement: “We’re excited to add ‘Mobsteel’ to our growing portfolio of automotive and motorsports properties. We understand our motorsports audience is also deeply passionate about American car culture. ‘Mobsteel’ represents the birth and heart of that culture, the Motor City — Detroit.”