“To the surprise of no one, the Miss USA Pageant clocked its lowest-ever audience of under a million viewers Sunday in a cobbled-together, last-minute distribution deal on Reelz,” writes our good friend Lisa de Moraes at Deadline.com.
The story says, “For comparison’s sake, last year’s properly promoted pageant, broadcast on NBC, averaged 5.56 million viewers; the previous year, it logged 4.6 million viewers age 2+. Even those numbers were nothing to write home about, compared to, say, 2005 when the thing was viewed by more than 8 million viewers on NBC. In its heyday, the pageant snared an average of 38 million viewers in 1979.”
That article also says that “The news was still good for Reelz, which said Miss USA 2015 was its most-viewed telecast ever among women 18-34 and ranks as the second highest premiere night in the network’s history, right behind The Kennedys miniseries – another controversial project Reelz picked up after losing its originally intended network.”
Reelz got to air the Miss USA Pageant at the last minute after NBC broke off its relationship with pageant co-owner Donald Trump over disparaging remarks Trump made about Mexican immigrants.