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WSJ

TV Ad Spending Dipped In the Second Quarter, Report Says

Jul 20, 2015  •  Post A Comment

“TV ad spending dropped 5% in the second quarter, according to new data from Standard Media Index [SMI], which reports on 80% of U.S. ad agency spending,” reports the Wall St. Journal. [Note: The WSJ is behind a pay wall and may charge you to read its piece.]

The article continues, “The year-ago quarter benefited from the men’s FIFA World Cup soccer tournament, an event that generated more than an estimated $500 million in TV ad spending.”

The story notes, “Broadcast TV ad spending was down 10% and cable TV dollars slipped 3%, SMI’s data shows.”

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