The top network at 10 p.m. Monday-Friday in the key demo of adults 18-49 during the month of July has been Spanish-language broadcast net Telemundo, the network announced today, citing Nielsen data.
Telemundo was also No. 1 in adults 18-34.
“The third season of the network’s hit super series ‘El Senor de los Cielos’ earned an average of 1.4 million 18-49 viewers and 679,000 adults 18-34 this month, outperforming all Spanish-language and English-language broadcast networks in the coveted demo,” Telemundo said in its announcement.
The network also appears to be gaining ground on Spanish-language rival Univision, the segment’s perennial front-runner.
“Telemundo averaged 785,000 adults 18-49 in the Monday-Friday prime time in July, registering the smallest gap with Univision in its history (238,000),” the announcement notes. “In July 2013, the gap between Telemundo and Univision was nearly 1.2 million adults 18-49 in weekday prime time and in July 2014, it was further reduced to 680,000 adults 18-49.”
Telemundo reports that it topped Univision three out of five nights in prime time in adults 18-49 during the week of July 20, 2015. “The average gap between the networks was 40,000 in the day part and demo during that week, the smallest distance between the networks for any week ever in Telemundo’s history,” the network announced.