“The moment the media and technology industries have been expecting for years may finally be arriving: Apple is exploring getting into the original programming business,” writes our friend Andy Wallenstein — with an assist from Cynthia Littleton – in a scoop for Variety.
Says the story, “Sources indicate the Cupertino, Calif., colossus has held preliminary conversations in recent weeks with executives in Hollywood to suss out their interest in spearheading efforts to produce entertainment content. The unit putting out the feelers reports into Eddy Cue, who is Apple’s point man on all content-related matters….”
The article adds, “one high-level executive who talked with the company said the goal is to create development and production divisions that would churn out long-form content to stream in a bid to compete with Netflix. Apple is hoping to put a headhunting firm on those hires in the coming months, according to source, with the goal of being in operation next year. Unknown is whether the focus is on TV series, movies — or both.”
To read a lot more details about this item, please click here, which will take you to Variety’s original article.