A key executive at NATPE is headed out the door. The organization announced today that Beth Braen, Senior Vice President of Marketing, is leaving the group later this month after more than two decades with the organization.
“A versatile, innovative and collaborative senior marketing and communications executive with a proven track record in strategic marketing and creative problem-solving, Braen plans to launch her own strategic marketing company to bring her experience and skills to the consulting arena and work with companies of all types within the entertainment industry,” NATPE announced. “She will continue to be based in Los Angeles.”
Braen said of the announcement: “I have had a wonderful time at NATPE and, while I’ll terribly miss the association and its people, I feel that the time has come to spread my wings and take a look at the entertainment business from a different angle. With my background at NATPE and past experience at Showtime and creative consultancies, I am extremely excited to bring my skill set to help other companies flourish through a deeper understanding of the myriad strategic marketing opportunities available to them in this increasingly digital and global business.”
The announcement notes: “During her tenure at NATPE, Braen managed the marketing, promotion, advertising, public relations, digital media and sales support functions for the global entertainment industry trade association and was instrumental in maintaining NATPE’s relevancy within the business. As a member of the executive strategic planning team, Braen was influential in the successful revitalization including the move to Miami. She also negotiated and managed partnerships with 70 global industry trade publications and associations. Braen also played a key role in the conceptualization and creation of the Brandon Tartikoff Legacy Award presented each January.”