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LA Times

Junk Food Ads on TV Are Disproportionately Targeting Certain Youngsters, According to New Study

Aug 14, 2015  •  Post A Comment

New research finds that ads for junk food on television are disproportionately targeting young people who are Latino and African American, the Los Angeles Times reports.

The new report published by the Rudd Center for Food Policy & Obesity at the University of Connecticut finds that “African American children and teens in the U.S. are more than twice as likely to see an advertisement for candy and soda on TV than their white counterparts,” the Times reports.

Further, “healthier foods that are often seen in television ads for the general population, like yogurt, are unlikely to appear on TV channels targeted to African American and Latino viewers, according to the report,” the Times notes.

Jennifer Harris, the study’s lead researcher, said: “Black and Latino kids have higher rates of obesity and other diet-related diseases. If the [food] companies are purchasing more advertising in [ethnically] targeted media, then they could actually be contributing to the health disparities in these communities with their marketing practices.”

The Times report adds that disparities in obesity rates extend into adulthood, citing data from the Centers for Disease Control and Prevention that says 47.8% of African American adults are obese, with the figure being 42.5% among Latinos and 32.6% among whites.

rudd center

2 Comments

  1. One thing Trump is correct about. It is time for the politically correct to get out of our lives. These advertisers should be free to advertise on any shows and networks they wish. And the networks should be free to take their money. It is the parents that are responsible for what their kids eat, not the advertisers or the networks

  2. This is ridiculous.

    One thing to remember – obesity is supposedly up, yet there were many, many more commercials aimed at kids for snacks and sugary cereals in the 1960s and 1970s.

    Shouldn’t the Baby Boomers and Gen X be obese but modern kids be thin given all the “protections” put in place since?

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