Twitter has opened up its complete archive of tweets, making the messages available to marketers through a new initiative that makes the vast archive fully searchable.
“Back in April of 2014, the company acquired social insight platform Gnip, which is now the only place to access real-time Tweet data,” The Next Web reports. “Its Historical PowerTrack and 30-Day Search API tools helped its customers analyze archived posts for audience insights, and that capability is expanded today with access to ‘any historical public tweet’ from the full nine years Twitter has existed.”
The initiative is designed to be available to marketers, rather than being available publicly via Twitter.com.
“Twitter says this will help brands instantly look through the full data set and analyze patterns over the course of several years, or understand context when answering customer inquiries,” the report notes.