Dish’s Sling TV service is ratcheting up the pressure on NBC after network-owned stations reportedly refused to air ads for the service.
Sling TV CEO Roger Lynch appears in a new clip introducing the company’s ads, where he aims his comments squarely at NBC and its owner Comcast, making the point that stations owned by ABC, CBS and Fox are airing the ads. Lynch has also noted that independent NBC affiliates are running the ads, while NBC-owned stations in San Diego, San Francisco and Washington, D.C., have rejected them.
Lynch discusses the situation in a blog post, calling NBC owner Comcast “the standard bearer for ‘Old TV’ in the U.S.” One of the ads at the center of the campaign characterizes traditional TV providers as schoolyard bullies.
“Here’s the irony,” Lynch writes. “The refusal to air our campaign endorses the ads’ central truth: there are traditional pay-TV players that just don’t get it.”
Here’s what Lynch and Sling TV are saying, with the introductory video featuring Lynch followed by the schoolyard bully spot: