A billionaire who is a star on a reality show made an unusual offer in an effort to generate viewership for the show. The Hollywood Reporter’s Live Feed reports that Tim Draper, who appears on the ABC Family series “Startup U,” has offered to make a $1 million charity donation if the show can attract 1 million viewers.

Draper, the founder of Draper University, reportedly wrote on his Facebook page: “Tell all your friends to watch Startup U Tuesday at 10:00 on ABC Family. I will give away $1 million to charities if we get 1 million viewers this week.”

The freshman show, which was picked up back in April and premiered Aug. 11, “follows a group of entrepreneurial millennials as they embark on a semester at Draper University in Silicon Valley,” THR notes. “Led by billionaire founder/venture capitalist Draper, the seven-week program teaches the fundamentals of launching a startup company under the mentorship of America’s business leaders.”

Draper may not have to reach into his wallet anytime soon. THR notes that the most recent episode of the series attracted just 47,000 viewers.