The most tweeted television program of all time — or in as long as these things have been tracked — is Sunday’s telecast of the 2015 MTV Video Music Awards.
Nielsen reports that the program generated the most tweets — 21.4 million — of any show since Nielsen Social began tracking Twitter’s TV-related activity back in October 2011.
The measure excludes sports events.
The tweets were sent by 2.2 million people, and almost 11.8 million people saw them, creating a total of 676 million impressions.
The total number of tweets represents a 69% increase over the 2014 ceremony, which sparked 12.6 million tweets.
Across all programming for both 2014 and 2015, only the Super Bowl generated more tweets.
The biggest minute, in terms of tweets, occurred at 10:49 p.m., when Kanye West’s announcement that he’s running for president triggered 247,525 tweets.