“Comedy Central is asking advertisers to plunk down more than $1 million to buy ads across the network in order to secure a spot during the Aug. 6 finale” of “The Daily Show with Jon Stewart,” reported our good friend Claire Atkinson in the New York Post last week.

She added, “The buy-in packages have gone as high as $2 million, according to ad buyers.”

The report also noted, “As part of those packages, the Viacom-owned network also jacked up the rate for a single 30-second ad to between $200,000 and $250,000 — a huge hike from the usual $30,000 to $40,000 the show charges.”