NY Times

Apple Unveils the New Apple TV Tomorrow — And It Could Be a Game Changer

Sep 8, 2015  •  Post A Comment

The first upgrade to Apple TV in three years is about to roll out, and the new system is a potential game changer for the over-the-top television market. The New York Times reports that with the unveiling, “Apple is finally getting serious about pushing into our living rooms.”

The reveal is set for Wednesday in San Francisco, where the spotlight will be shared between the new Apple TV and the iPhone.

The Apple TV upgrade “will expand Apple TV’s uses in gaming, including a redesigned remote control with a touch pad that can double as a game controller,” The Times reports, citing unnamed sources who are familiar with the situation.

“Importantly, the new device will include support for apps and games made by independent software developers,” The Times adds.

The new device will be similar to a set-top box and will bring music and video from the internet to a TV set, according to the sources.

The Times notes: “The company once called Apple TV a ‘hobby,’ as it accounts for less than 5 percent of sales, so the prominent billing this time highlights the aim of transforming the device into a multipurpose entertainment product for homes.”

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