Sunday’s 67th Annual Primetime Emmy Awards on Fox saw a big decline in ratings from last year, based on early Nielsen results for the metered markets.
Writing on Deadline.com, Dominic Patten reports that the numbers were down 20%, with an 8.7 rating and 14 share. Last year’s Emmys, which aired on a Monday night on NBC, delivered a 10.9 rating/18 share.
The damage is even worse when comparing Sunday’s early results with the numbers from two years ago — the last time the Emmys aired on a Sunday. Last night’s ceremony was off 28% from the 12.1/19 in metered-market returns for the 2013 Emmys on CBS.
One factor in the sluggish returns is football, Patten notes. Sunday’s Emmys were up against “Sunday Night Football” on NBC, which featured the Green Bay Packers beating the Seattle Seahawks 27-17. The game had strong metered-market results, delivering a 16.3/27.