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Top 10 Media and Advertising Stories of Summer 2015

Sep 8, 2015  •  Post A Comment

Topping the list of the top 10 stories in media and advertising for summer 2015 is the meltdown of media stock prices in August, according to The Wall Street Journal.

“Questions about the future health of the TV business came into focus as earnings results from the biggest media players showed just how weak the TV ad market is and heightened investors’ concerns about the threat of consumers cutting the cord or downgrading to skinnier cable bundles,” the Journal reports. “Amid a global market rout in late August, several media stocks ended the month with double-digit declines.”

The bleak picture for media stocks leads a top 10 list of stories just published by WSJ. Second on the list is ad blocking technology, which the publication says is causing headaches in digital advertising.

The investment by Comcast-owned NBCUniversal in BuzzFeed and Vox Media comes in third on the list, followed by Facebook’s move to share ad revenue with video creators, potentially making Facebook a bigger player in online video.

Rounding out the top 5 is a series of moves by Apple and Facebook to help publishers reach audiences online. The upcoming Apple News app and Facebook’s Instant Articles program are among the initiatives.

Here’s the rest of the top 10:

No. 6: Jon Stewart’s exit; No. 7: HBO’s acquisition of “Sesame Street”; No. 8: Hulu getting agressive in its competition with larger rival Netflix by rolling out an ad-free option; No. 9: the move away from Donald Trump by NBC and Univision, along with marketers including Macy’s and Serta; No. 10: a leadership change at MDC Partners, where CEO Miles Nadal announced he’s stepping down.

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