Netflix, The New York Post's Decider

Viewing Habits: A Fascinating New Study Tells Us at What Point We Get ‘Hooked’ on a Show

Sep 29, 2015  •  Post A Comment

By Chuck Ross

Dunno about you, but after watching one episode of NBC’s exciting new drama “Blindspot” I was pretty sure I was hooked for the entire season. Now, having seen episode two last night, I KNOW, barring any really stupid writing, that I’m totally in for season one.

Last season the show that hooked me pretty early was ABC’s “How to Get Away With Murder.” All the plotlines with the students actually turned me off somewhat, but I was — and remain — stunningly impressed with the performance of Viola Davis.

So when do you get hooked on a show?

A new study from Netflix, “just in time for fall TV and an onslaught of new series and season premieres … purports to outline exactly when their members ‘get hooked’ on their 25 most-watched programs (encompassing both Netflix Originals and acquired series),” reports the New York Post’s Decider website.

The story reports: “The key takeaway? None of us seem to stick with a show — drama, comedy, or supernatural — based solely on its pilot.”

The article adds: “It took viewers (spanning 16 different territories, including the U.S.) just two episodes to decide to complete the first seasons of ‘Breaking Bad, ‘Bates Motel,’ and ‘Sons of Anarchy,’ but series you might deem more accessible to wider audiences in fact took more episodes to keep viewers interested. Long-running CBS sitcom ‘How I Met Your Mother,’ Disney-inspired fantasy soap ‘Once Upon a Time,’ and NBC’s go-to crime drama ‘The Blacklist’ all took six or more episodes to hook subscribers.

“What does Netflix mean by ‘hooked’? Well, they define ‘hooked’ as such: The point at which 70% of viewers go on to complete the first season of the show. (It should be noted that Netflix did not outline a time frame for how long it took for viewers to get to the hooked episode or complete the first season, nor did it release any data about how many viewers started watching a show and then dropped off prior to this point.)”

If you are interested in learning more about this item I urge you to click here, which will take you to the original Decider story, which has more details — including data on other shows — and some captivating charts as well.


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