A Major Client Looks at Traditional TV in a Non-Traditional Way. It’s the Kickoff of the New TVWeek Feature, Our Media Planner of the Month

Oct 1, 2015  •  Post A Comment

With this week’s announcement that comScore is buying Rentrak so they will be in a better position to challenge Nielsen, it’s clear this is no longer our grandparents’ media environment.

Please click here to meet our Media Planner of the Month, and read how he’s approaching planning in today’s new environment for his major clients.

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