In a flurry of personnel moves at A+E Networks — which the company says are designed to “more holistically address the evolving advertising marketplace” — the company has realigned its ad sales division.

Announcing the moves today was Peter Olsen, Executive Vice President, Ad Sales, A+E Networks.

Lance Still joins A+E Networks effective Oct. 1 as Senior Vice President, Branded Content. “In this newly created role, Lance and her team will be responsible for leading the charge on growing revenue in the expanding world of branded content,” the company said in its announcement. Still will be based on L.A. and will report directly to Olsen.

Additionally, Santosh Mathai is being promoted to Vice President, Data, Analytics & Strategic Sales Partnerships, A+E Networks. Ethan Heftman and Mary Kang are both being promoted to Vice President, Ad Sales, and will report to Brian Joyce, Senior Vice President, Adult Brands, and Amy Baker, Executive Vice President, Female Brands, respectively.

Kevin McGaw joins A+E Networks in the newly created role of Vice President, Ad Sales Marketing, reporting to David DeSocio, Senior Vice President, ASM and Partnerships.