CBS has made all of its owned and operated stations subscribers to the measurement service Rentrak. The measurement firm announced the news today.
“All 27 CBS-owned television stations will now have access to Rentrak traditional household and age/sex ratings, as well as the full suite of Advanced Demographics for automotive purchase behaviors and political behavioral segments,” the company announced.
The latest round of deals brings a total of 15 new stations to Rentrak: WCBS (CBS) and WLNY (independent) in New York, KYW (CBS) and WPSG (CW) in Philadelphia, WBZ (CBS) and WSBK (MyNet) in Boston, WUPA (CW) in Atlanta, WWJ (CBS) and WKBD (CW) in Detroit, KSTW (CW) in Seattle, WTOG (CW) in Tampa, KCNC (CBS) in Denver, KOVR (CBS) and KMAX (CW) in Sacramento and WJZ (CBS) in Baltimore.
Rentrak’s Vice Chairman and Chief Executive Officer, Bill Livek, said in the announcement: “CBS has successfully used our Rentrak in a number of markets in the last year. I’m excited that Rentrak has proved to CBS the value of our service. We welcome CBS to join other groups that have gone all-in with Rentrak.”
Peter Dunn, president, CBS Television Stations, added: “We are pleased to expand our mutually beneficial relationship with Rentrak in order to make their data available to our entire group.”