While movie fans celebrated “Back to the Future Day” on Wednesday, Esquire Network was celebrating milestones of its own — including the most-watched prime time, total day and telecast in network history.
The channel marked the widely publicized arrival of “Back to the Future Day,” Oct. 21, 2015 — a day foreseen in the 1989 movie “Back to the Future Part II” — with a marathon of the three “Back to the Future” movies, and the event juiced up the network’s numbers like Dr. Brown’s flux capacitor.
“The stunt shattered ratings records across the board for Esquire Network as fans relived all the groundbreaking comedy and action from one of the most inventive, entertaining motion picture triumphs in Hollywood history,” the network said in its announcement. “Esquire Network set new records with its biggest night in prime time since launch, skyrocketing past all previous benchmarks with 591K Total Viewers, 334k Adults 18-49 and 172K Men 18-49. The network ranked #9 among all cable networks with Adults 18-49 for the night.”
The announcement adds: “Esquire also scored its biggest total day in network history with 248k Total Viewers, 144k Adults 18-49 and 75K Men 18-49, and delivered its most-watched telecast in the network’s two-year history with the first installment of the ‘Back to the Future’ trilogy at 7:30pm, which averaged 590k Total Viewers, 332k Adults 18-49 and 172k Men 18-49.”
The network notes that it is one of the fastest-growing channels on cable, with its year-to-date totals up 18% among adults 18-49 and up 19% in total viewers in prime time vs. 2014, while total day is up 19% in aults 18-49 and up 33% in total viewers.