A former longtime president of the NBC network has died. The New York Times reports the death of Pier Mapes, who was president of the network from 1982 until his retirement in June 1994. The cause of death was not reported.
Mapes who was 78, had two stints with NBC, starting out in sales services and affiliate relations during a five-year run that began in 1963. He later spent seven years in sales and management positions with Blair Television before returning to NBC in 1978 as VP of network planning.
“The NBC Pier returned to had a number of challenges. His charge was to improve the clearances and affiliate relations, and increase television network revenue,” The Times obit reports. “By 1985, NBC was #1 in the ratings, and Pier had been president of its television network for three years. In 1986, GE bought NBC, and the network continued to thrive.”