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Huge Turnout Continues for Major League Baseball

Oct 19, 2015  •  Post A Comment

The MLB postseason continues to deliver big TV audiences for game coverage. TBS announced today that through Game 2 of the National League Championship Series between the Chicago Cubs and New York Mets, the series is the cable channel’s most viewed MLB league championship ever.

The series is averaging 7.2 million total viewers through the first two games, and postseason viewership on the channel is up a whopping 42% from 2014.

Additionally, live streaming for the MLB postseason is up 137% across Turner’s TV Everywhere platforms, with social media impressions up 360% throughout the MLB postseason.

“This year’s NLCS coverage is up 53% among total viewers and 37% in U.S. HH rating over the network’s NLCS coverage in 2013 (St. Louis Cardinals vs. Los Angeles Dodgers — 4.7 million total viewers; 3.0 U.S. HH rating), with increases of 41% in total viewers and 32% in U.S. HH rating when compared with last year’s ALCS coverage on TBS (Kansas City Royals vs. Baltimore Orioles — 5.1 million total viewers; 3.1 U.S. HH rating),” TBS said in its announcement.

The announcement adds: “Last night’s NLCS Game 2 on TBS averaged 6.6 million total viewers and a 3.8 U.S. HH rating to generate the network’s most-watched and highest-rated LCS Game 2 ever. The Cubs/Mets telecast — peaking with an average of 7.5 million total viewers from 9-9:15 p.m. ET — earned a 19.0 HH rating in Chicago and a 16.6 HH rating in New York.”

The Game 2 telecast was up 94% in total viewers and 73% in U.S. HH rating over the network’s NLCS coverage in 2013 (Cardinals/Dodgers — 3.4 million total viewers; 2.2 U.S. HH rating), with increases of 53% and 46%, respectively, vs. last year’s ALCS (Royals/Orioles — 4.3 million total viewers; 2.6 U.S. HH rating).

mlb-postseason-2015

2 Comments

  1. What about the ALCS?

  2. Not many care about Toronto and KC. Small markets (and out of the country) vs. the NLCS with DMA 1 vs. DMA 2. World Series will be impacted too. Always happens when small market teams make it.

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