Raycom Media has launched an initiative designed to deliver news to millennials, partnering with the over-the-top video news service Newsy to publish content across the websites of Raycom’s 30-plus stations.
Newsy is a wholly owned subsidiary of The E.W. Scripps Company.
Said Joe Fiveash, vice president of digital for Raycom Media: “Newsy provides a fresh perspective on the day’s news, with an editorial focus that is very targeted at — and performs well with — millennials. We believe that Newsy adds an important layer of national and world news depth to our already robust offerings across Raycom markets. In addition to providing relevant news to our consumers, it provides sought-after video placement opportunities for our advertisers.”
The agreement expands on what was a successful trial run for the partnership on the website of WMC Action News 5 in Memphis.
“Now, the agreement secures placement of multiple Newsy videos in the daily video module on each of Raycom’s news channels’ websites,” the companies announced in a press release. Raycom Media stations cover 13.1 percent of U.S. television households.
Said Blake Sabatinelli, general manager of Newsy: “Raycom Media has a strong reputation for serving consumers and advertisers with relevant content in its local communities. Partnering with Newsy is a natural next step in delivering the stories that consumers are seeking from today’s news providers in a compelling digital experience.”
Newsy has similar distribution across the Scripps station group.