ABC is pleased with its overnight numbers for Sunday, when even against strong competition from the NFL, the American Music Awards pushed the Alphabet Network to strong results.
Citing Nielsen Fast Affiliate Live+Same Day data, ABC reports that its Sunday prime averaged 9.6 million total viewers and a 2.9 average rating in the key demo of adults 18-49.
“With ‘America’s Funniest Home Videos’ and the ‘2015 American Music Awards’ against NFL-fueled competition, ABC took second on Sunday in Total Viewers to NBC with ‘Sunday Night Football’ and hit new season highs on the night in Total Viewers (9.6 million) and Adults 18-49 (2.9/8),” the network reported.
Airing at 7 p.m., the one-hour “America’s Funniest Home Videos” delivered 5.7 million total viewers, up 8% week to week from 5.3 million, and a 1.1 average rating in 18-49, up 22% from a 0.9. It was the most-watched episode of the season and equaled its high mark in young adults.
With NBC carrying the Bengals-Cardinals NFL game and Fox getting a boost from Packers-Vikings overrun, the “American Music Awards” delivered 11.0 million total viewers and a 3.5 average in 18-49. ABC noted that the show was Sunday’s top broadcast program, beating even football, in women 18-34, women 18-49 and teens 12-17.
The AMAs retained 95% of their audience from a year ago in total viewers (11.0 million vs. 11.6 million).