Broadcast Net Wins Its Fourth November Sweeps in a Row in Key Demo

Nov 24, 2015  •  Post A Comment

One of the Big 4 broadcast networks will win the November sweeps period for the fourth consecutive year in the key demo of adults 18-49.

The network is NBC, which has been paced by “Sunday Night Football,” the broadcast networks’ top program in prime time. With strong results for “The Voice” and “Blindspot” as well, NBC announced that it leads November in all key demos.

With three nights left to count in the sweeps period, NBC held a 21% margin over its closest competition in 18-49, the largest advantage for any network in November sweeps in 19 years.

The win this year marks NBC’s longest streak since it won the period four years in succession from 2000 through 2003.

NBC ranked second to CBS in total viewers for the period from Oct. 29-Nov. 22, based on Nielsen live+same day data, and was No. 1 in adults, men and women 18-34, 18-49 and 25-54.

“NBC currently leads the sweep in 18-49 by a +21% margin (with a 2.3 rating vs. a 1.9 for #2 Fox, ‘live plus same day’), which, if it stands in final sweep results, will be the biggest percentage win for any network in a November sweep in 19 years (since 1996, +22% for NBC over #2 ABC),” the network announced. “Last year’s NBC margin for the full 28 nights was +15% (2.3 vs. 2.0 for #2 ABC).”

November sweeps averages through 25 of 28 nights, Oct. 29-Nov. 22, Nielsen Live+Same Day figures:

NBC — 2.3 average rating in 18-49; 8.134 million total viewers

Fox — 1.9 average rating in 18-49; 6.120 million total viewers

CBS — 1.8 average rating in 18-49; 9.566 million total viewers

ABC — 1.7 average rating in 18-49; 6.606 million total viewers

CW — 0.6 average rating in 18-49; 1.475 million total viewers

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