CBS and Showtime Tap Into an Audience of 400 Million Viewers

Nov 12, 2015  •  Post A Comment

An exclusive multiyear licensing deal will bring CBS and Showtime programming to the 400 million users of PPTV, China’s leading online video streaming service. PPTV and CBS Studios International announced the pact today.

“The new deal provides PPTV’s 400 million users with access to current hit shows from America’s most-watched broadcast network and the acclaimed Showtime premium service,” the companies said in the announcement. “PPTV viewers will also receive the exclusive premiere in China of selected new Showtime series and CBS’s new event series. These shows will be available to stream through PPTV’s high-quality, cutting-edge, interactive online media platform.”

Armando Nuñez, President and CEO, CBS Global Distribution Group, said in the release: “China has the largest number of online video viewers in the world, so we are thrilled to partner with PPTV to bring CBS and Showtime content to this exciting market. This agreement forges a new relationship with PPTV and represents another opportunity to expand our licensing business and audience reach in an important and growing international territory.”

Fan Zhijun, PPTV Management Committee Chairman, commented: “PPTV is excited to bring content from CBS and Showtime to viewers in China. As the leading supplier of U.S. programming, CBS Studios International has an abundance of premium content and extensive experience in the international television marketplace, helping PPTV to reach new heights in the online video streaming market in China.”


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