Fox Becomes First Broadcast Net to Scrap Nielsen’s Live+Same Day Ratings

Nov 20, 2015  •  Post A Comment

Fox has officially dropped Live+Same Day Nielsen ratings, becoming the first broadcast network to do so, Deadline.com reports.

Dana Walden and Gary Newman, the network’s co-chairs and CEOs, made the announcement in an internal memo.

In the memo, they wrote: “Looking ahead, we’re going to stop circulating the Nielsen Live + Same Day ratings, both internally and to press. We will not acknowledge them for any programming other than live events.”

The memo adds: “Beginning Monday, you will no longer receive Live + Same Day Nielsen ratings. No ‘fast nationals,’ no ‘overnights,’ no ‘prelims.’”

Deadline notes: “With larger and larger portion of TV viewing happening beyond series’ original telecasts — via DVR or on-demand — cable networks one by one have stopped reporting Live+same day ratings, opting for Live+3s instead. All broadcast networks have adopted ratings projections and have been using Live+3, Live+7 and multi-platform data, along with Live+SD numbers, for their ratings reports.”

Walden and Newman say in the memo: “It’s time for us to ‘walk the walk’ and change the conversation.”

They add: “Within a 7-day period, more than one-third of the broadcast 18-49 audience watches after the same-day window. Over 30 days, seven of our Fox series either double or more than double their same-day audience across platforms. And if you compare our total multiplatform audience this season versus last, we are up +14%.”

The executives also note that the L+SD figures do not reflect how the network monetizes its content.

“Half of our TV ad inventory is sold on a C7 basis, and we monetize our content on digital platforms like FOX NOW and Hulu, and through TrueX sponsorships — none of which are included in Nielsen’s fast nationals,” the memo notes.

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