How Conan Doubled His Audience

Nov 19, 2015  •  Post A Comment

Conan O’Brien scored big ratings with his TBS late-night show “Conan” Tuesday night, thanks to a visit to Armenia with his assistant, Sona Movsesian.

“An average of 1.04M viewers caught TBS’ unveiling of ‘Conan In Armenia’ at 11  PM ET Tuesday, 666K of whom fell into the 18-49 age bracket — both about double what Conan’s been averaging recently,” Deadline.com reports. “Another 317K viewers of all ages watched a replay immediately after the premiere, at 12:30 AM ET, 226K of them in the demo.”

O’Brien’s Armenia trip follows a high-profile Cuba visit by the talk host back in March, when Cuban-American relations were making headlines and O’Brien became “the first American late-night host to do a show in Cuba in more than 50 years,” Deadline notes.

The Cuba stunt did even bigger numbers, the report notes, logging “1.3 million viewers in its 11 PM ET premiere on Wednesday, after which the network immediately ran it again, posting another 510,000 viewers.”

The Cuba audience eventually grew to 3.7 million via multiplatform viewing and encores, and “Conan in Armenia” is also expected to see significant growth.

While in Armenia, O’Brien and Movsesian herded sheep and sampled the local alcoholic beverages, and O’Brien took Movsesian to an Armenia matchmaker — all fodder for O’Brien’s trademark sardonic humor. O’Brien also appeared in an Armenian soap opera.

Here’s a clip:

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