March of the Cord-Cutters: How Bad Was the Third-Quarter Loss?

Nov 10, 2015  •  Post A Comment

Cord cutting continues at a high rate, and depending on how one chooses to interpret the results, it either accelerated or slowed down in the third quarter.

The Wall Street Journal reports that pay-TV providers in the U.S. lost a net 357,000 subscribers in the third quarter. The report cites figures from MoffettNathanson.

The figure is more than double what was lost in the third quarter a year ago, so year-to-year, cord cutting accelerated. But the latest number is well down from the 605,000 subscribers lost in the second quarter of 2015.

The report notes that the huge second-quarter loss triggered alarm in the media industry, with media stock prices taking a hit. Whether investors will be encouraged by the new figures remains to be seen.

Dish Network was the latest to report results, and posted a net loss of 178,000 subscribers, excluding Sling TV.

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