NBC’s broadcast of Sunday’s final race of the NASCAR season was the sport’s most-watched season finale since 2005, the network announced.
In addition to crowning Kyle Busch as the season champion, the race in Homestead, Fla., marked the end of four-time champion Jeff Gordon’s racing career.
NBC said the broadcast delivered an average of 7.64 million total viewers with a 4.42 household rating — gains of 46% and 41%, respectively, from the race a year ago, carried on ESPN.
With almost 12.4 million people watching as the drivers crossed the finish line, the telecast had the largest peak audience for a NASCAR event since the Daytona 500.
The announcement cites Nielsen fast national data.
The finale in 2005, also carried by NBC, averaged 9.46 million total viewers.