A+E Networks Makes Strategic Investment in Award-Winning Brand; ’12 Hacks of Christmas’ Already Rolling

Dec 15, 2015  •  Post A Comment

A+E Networks announced today that it has made a strategic investment in the award-winning brand Panna, focusing on the FYI channel.

FYI and Panna launched their partnership with “12 Hacks of Christmas,” a series of 45-second interstitials airing each night in FYI’s prime-time block through Dec. 24.

The announcement notes that the cooking brand features “premium video from top chefs, and industry-leading apps that provide food lovers with the best in video recipes.”

Nancy Dubuc, President & CEO, A+E Networks, made the announcement. Said Dubuc: “Panna is focused on the intersection of premium video content and digital product to deliver great experiences. Given those are areas of focus for FYI, we are extremely excited to partner with Panna.”

The announcement adds: “The Panna app, which has been downloaded more than 1 million times and twice recognized by Apple as one of the best apps of the App Store, is a subscription product featuring video recipes from more than 30 James Beard award-winning, Michelin-starred chefs. The recipes are produced in step-by-step video segments such that cooks of all levels can re-create the dishes perfectly at home.”

Panna recently launched Simmer, described as the “Instagram of video recipes,” which the announcement says “enables users to upload their own favorite recipes in step-by-step video format. Simmer has attracted such early adopters as the James Beard Foundation, Food52, and ‘Top Chef’ winner Stephanie Izard, who posted video recipes to the free app.”

David Ellner, Panna founder and CEO, says in the announcement: “It’s thrilling to partner with a company so committed to bringing entertainment into the digital age. A+E Networks is an industry pioneer and we look forward to leveraging Panna’s video technology and chef-driven content to create rich new experiences for the FYI audience.”

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